PROJECT
Dad Alert
CLIENT
Indiana Michigan Power
Indiana Michigan Power
AGENCY
One Lucky Guitar
One Lucky Guitar
DIRECTOR
Olivia Fabian
Olivia Fabian
PRODUCTION YEAR
2023
2023
CATEGORY
Commercial
Commercial
PROJECT
Dad Alert
CLIENT
Indiana Michigan Power
Indiana Michigan Power
AGENCY
One Lucky Guitar
One Lucky Guitar
DIRECTOR
Olivia Fabian
Olivia Fabian
PRODUCTION YEAR
2023
2023
CATEGORY
Commercial
Commercial
Dad Alert
SCROLL
CREDITS
Dad Alert
/ CATEGORY
Commercial
/ CLIENT
Indiana Michigan Power
/ SERVICE
Production
Post-Production
Color Correction
/ YEAR
2023
OVERVIEW
In collaboration with One Lucky Guitar, we developed several TV spots for Indiana Michigan Power's "Powering The Next Convenience" series. The concept revolves around portraying the typical Midwest dad feeling overwhelmed by his family's electricity usage, only to discover the ease of tracking it with Indiana Michigan Power.
CREDITS
to:
Jake Sauer
to:
Michelle Love
to:
Olivia Fabian
to:
Brian Meyers
to:
Zach Vessels
